YouTube CPM Calculator
Calculate RPM from views and revenue, then calculate CPM when ad impressions and ad revenue are available.
Results
RPM and CPM formulas
Enter values to calculate estimated results.
How It Works
Simple workflow
- 1
Enter total views and the related revenue to calculate RPM.
- 2
Optionally enter ad impressions and ad revenue to calculate CPM.
- 3
Review the formulas shown with the result before comparing channels or periods.
Why Use This Tool
Practical use cases
Separate creator RPM from advertiser CPM when discussing revenue.
Make assumptions visible in a report or planning model.
FAQ
Common questions
What is the difference between CPM and RPM?
CPM is ad revenue per 1,000 ad impressions. RPM is revenue per 1,000 total views using the figures you enter.
Why is CPM optional?
CPM requires both ad impressions and ad revenue. RPM can be calculated from total views and revenue alone.
Can this calculate actual YouTube revenue?
It calculates the math from your inputs. It cannot verify the source figures or private YouTube analytics.
Disclaimer
Read before relying on results
The calculator reports arithmetic from the values you provide; it does not retrieve account earnings.
CPM and RPM vary by content, audience, market, and reporting period.
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